Prompt. Readily Available.
Nothing Outsourced. Get gaming
in your establishment the right way.

Prompt. Readily Available. Nothing Outsourced. Get gaming in your establishment the right way.


Don't risk your license with a
terminal operator who doesn't
understand the rules.


The Popularity of Illinois Video Gaming Establishments

Apr 30, 2021 | Blog Posts, Illinois Video Gaming

An Illinois video gaming café, or gaming parlor, is definitely an establishment that caters primarily to video gaming. The principal income stream of a gaming café is driven by slot machine play – formally known as video gaming terminals (or VGTs). Illinois Video gaming terminals (VGTs) are usually a highly effective source of revenue for your bar, restaurant, or truck stop, supplying the capital you will need to develop your enterprise sustainably or merely adding for your bottom line. Needless to say, that’s only doable if prospects are playing, and also, you have a technique to Increase Video Gaming advertising and marketing, and sales.

There are two elements to possessing a healthier player base for your Illinois video gaming terminal: attracting them for your establishment and supplying a fun, welcoming gaming encounter to maintain them coming back.

Attracting Players for Your Illinois Video Gaming Business Enterprise

Very first, it’s a superb concept to possess impactful exterior signage, generating it clear that video slot machines are accessible inside. Players won’t come if they don’t know you’ve got games. Outdoor indicators, neon, window decals, feather flags, and banners are all beneficial to announce the presence of VGTs. Make sure to check municipal rules and permit requirements before installing any outdoor signage.

You must not limit your visual cues towards the exterior. Inside, table tents, posters, and coasters can all serve to remind your patrons that video gaming is only some steps away. Promotional things are yet another impactful branding vehicle; 1 that grateful recipients will happily carry out into the globe to promote your enterprise on your behalf. T-shirts, baseball caps, and sunglasses are only some of the possibilities and are an awesome way to show appreciation to your buyers.

Keeping Players Coming Back to Your Illinois Video Gaming Cafe

As noted above, you do not just want players going to your bar, restaurant, or truck to quit a single time. You desire to encourage repeat visits.

Client loyalty is critical to your accomplishment. Increasing patron retention by just 5% can boost profits by 25 to 95%, and that 55% of loyal prospects recommend a business to family and close friends.

Also, it is a superb idea to make certain the location devoted to VGTs features a welcoming, player-friendly atmosphere. This begins with the type of signage currently discussed above: the gaming space must be straightforward to seek out. Maintain the décor welcoming but subtle. Amenities like complimentary snacks, side tables, and purse hangers will help players really feel additional at the property.

You may also choose to provide perks for your guests. Examples include complimentary snacks and non-alcoholic drinks, totally free plays, and maybe even a player appreciation occasion. If the perks result in clients discovering meal products they hadn’t attempted previously, that is a synergy that could only boost income.


Video Gaming is regulated by the Illinois Gaming Board. Licensed establishments can have up to 5 video gaming terminals at their locations.

terminal operators in Illinois


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